Perimeter Consulting & Trading PLC · Addis Ababa

Ethiopian excellence, on the world stage.

A diversified conglomerate operating at the intersection of sustainable transportation, premium food manufacturing, specialty coffee, and agricultural commodity trading — powered by our Origin Trade philosophy.

Our companies

Four divisions. One origin.

EV & Automotive

Oasis Motors

Revolutionizing Ethiopian mobility with affordable electric vehicles — pickups, SUVs, sedans, and commercial vans powered by one of the world's greenest grids.

SINOTRUK R101 electric pickup above the Ethiopian highlands

Premium Food Manufacturing

Tefftastic

Ethiopia's supergrain, reimagined — organic teff bites, clusters, and tortilla chips bringing complete protein and authentic flavor to global markets.

Specialty Coffee

Garden of Coffee

Legendary single-origin beans, hand-roasted on demand in our Addis Ababa atelier. Ethiopia's #1 roasted coffee exporter brand — farm to cup, fully traceable.

Agricultural Trading

Commodity Exports

Large-scale export of Ethiopian coffee, celebrated Humera-type sesame, and soybeans to Asia, the Middle East, and beyond.

Perimeter team sorting green coffee for export

Our philosophy

Origin Trade: maximum value for Ethiopian producers, products, and the economy.

From sourcing the finest organic teff to connecting coffee growers directly with international buyers, to introducing transportation that cuts our nation's carbon footprint — Origin Trade permeates everything we do. Direct relationships. Fair value. Full traceability.

4Continents reached by our exports

4EV models on Ethiopian roads

10+Tefftastic product variants

#1Ethiopian roasted coffee exporter brand

Commodity Export Division

The standard of agricultural trade.

End-to-end export services — professional grading, meticulous preparation, reliable logistics, and complete documentation — with strict compliance and fully traceable sourcing.

Export sacks being loaded in the Perimeter warehouse

Coffee Exports

Large-scale trading of Ethiopia's world-renowned Arabica varieties, supplying specialty importers, commercial buyers, and leading global trading houses.

Sesame Seeds

Premium white Humera-type sesame prized for quality, flavor, and oil content — serving Asia and the Middle East to the strictest international standards.

Soybeans

Sourcing from high-potential production areas with quality grading and technical support for farmers, meeting global demand for sustainable plant protein.

“Ethiopian products, innovation, and entrepreneurship can compete on the world stage.”

Bethlehem Tilahun AlemuFounder & CEO, Perimeter Consulting and Trading PLC